Management
Faulty and inappropriate marketing implementation is as much responsible for failure as defective marketing strategy. Marketplace results are the function of both marketing strategy and marketing implementation. Just as flawed marketing implementation undermines an expedient strategy, effective marketing implementation of a weak or inappropriate strategy wastes precious resources. You need both to survive the intense competition and forge ahead in the ever-changing global market. We undertake the following three-phased approach to marketing implementation:
- The first phase of marketing implementation is organizational preparedness
- The second phase is a pilot test
- The third phase of marketing implementation is preparations for launch
