While most companies of various business sectors have developed expedient strategies to improve quality and external customer service, the internal customer satisfaction is a much neglected component of quality improvement. It is important to mention and emphasize that the total customer satisfaction can be attained only if all employees, committed to external customer satisfaction, can work together and assist each other to achieve the common objective. This necessitates a climate that encourages and supports teamwork in addition to the promotion of a general ethic of continuous improvement. In short, the total customer service means meeting the requirements and expectations of both internal and external customers. We offer exclusive and elegant information and techniques for gaining internal customer satisfaction, besides the external ones.



